Being self-employed offers many rewards, not the least of which is the fact you no one can fire you! There is the fact, however, that all major marketing decisions fall squarely upon your shoulders. One of those decisions is as to whether it will benefit you to attend trade shows as an exhibitor. Sometimes the only way to find out is to attend one. You can do this without investing in an expensive exhibit by purchasing or renting portable pop up displays. They are economical and will do a good job of communicating with show attendees.