If you are looking for a useful angle for your selling and advertising, there is always the old standby: play upon people’s fears. Life is an uncertain thing at best - many things can go wrong. Especially in the area of technology, people are concerned about preventing disasters. What do you think is behind the popularity of RAID data recovery services? They make and promote this technology in order to provide a way for computer users to minimize the disruption caused by hard drive failures. You too, can build a business by playing upon people’s fears.