Any e-business person will tell you that one key to success is making it easy for customers to shop their site. However, quite often their efforts are derailed because of something missing from their Web presence – credit card processing. Card services bring with them an air of legitimacy to any Web-based business entity because more and more consumers want to use their plastic when they shop online. And there are several benefits for the e-merchant as well – increased traffic, sales, profits and repeat business – not to mention improved cash flow.